Do people really care THIS much?
I've never been much of a sports fan, and the cross-town UCLA vs. USC rivalry always kind of confused me. Wouldn't it be more fun if the two schools liked each other and had fun parties together, and maybe even created a Los Angeles all-star team by bringing their top players together for Olympic-style football? I guess that's why women have such a rare place in politics - we'd be doing too much teambuilding and socializing, not even war.
I do have a stake in the matter - I went to UCLA for both undergrad and grad school. But somehow I can't ever see myself in the grocery store, coming across UCLA chips and thinking "Hell YES! I've GOT to have these! And let's smash all the USC chips into smitherines!"
I could understand if they actually gave each chip a different flavour... then I could line them up side-by-side and tell you who'd have the better season, based solely on the taste of blue corn vs. red corn. But no, it's just red food coloring vs. blue food coloring, and that's not very interesting for a food lover OR a football fan.