Bartering a Trend: Sprinkles Bites Pinkberry's Dust
I woke up this morning and vowed to myself that I would stop blogging about frozen yogurt... I mean, I'm starting to get a reputation and I wouldn't want that.
But then I was in line tonight at Pinkberry and something happened.
It was 10:55PM and the Pinkberry line was still about 20 people deep. A Pinkberry employee came out to cut off the line, right as a couple women were walking up. "I'm sorry, we close at 11PM and I have to cut off the line - no more people," she said.
The women, clearly devastated, started begging to be let in line to no avail. "Can I just go in and look at the yogurt? I've never even seen it before," one asked. "Oh please, oh please, oh please?"
What happened next would stick in my mind for the rest of the evening: one of the women proceeded to run back to her car and pull out a box of 4 Sprinkles cupcakes. "I'll give you these Sprinkles cupcakes if you let me get in line." The Pinkberry employee, who was clearly unwanting of the bribe, relinquished (I think she felt badly), and the women took their place in the queue.
Victory achieved.
Four Sprinkles cupcakes in exchange for a spot in line at Pinkberry... the cupcakes ended up on the ground (see photo, left), the women left smiling, yogurt in hand.
I think it's safe to say that the Sprinkles trend has officially bit the dust.
4 comments:
Hee hee! Cupcakes out, yogurt in. Maybe people are now attempting to lose the pounds gained in the wake of the cupcake trend by turning to the healthier alternative of this yogurt.
FYI, I saw them putting up the sign and facade on the Melrose Pinkberry this weekend, so I am hoping it will be opening soon. I will be tuning in to Colleen Cuisine to see ...
Rosie, it's almost time for a Pinkberry intervention! I mean really, it's 11 p.m. and you are in line for your hit -- granted there were others there, but it still don't make it right! Personally I can't wait till you get to the "make amends" step..."I'm sorry I couldn't stop blogging about yogurt. But I WAS mentioned in NY Magazine!" :)
Keep up the good work, your blog just gets better and better! Consistently witty and hilarious.
K.
my name is brian, and i lost my wife to her yogurt addiction not too long ago.
i guess i just wasn't creamy enough for her...or perhaps i wasn't tart enough. maybe my toppings weren't as generous as they could have been...oh well - guess i just have to pick up the pieces and try to move forward...
Whew... I'm glad that I tried Sprinkles before the cupcake tread is officially dead. Sounds like frozen yogurt is starting on an upswing.
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