From the looks of your homepage, you seem to be doing a decent job of crisis management (acknowledge the issue, address the issue). Exhibit A:
But Pinkberry - PLEASE - unleash the marketing expert within you - this could be the next, NEXT big thing!
At my day job, we have a motto: if you can't fix it, feature it.
And in L.A., as you've probably discovered, people love "faux."
Faux fur, faux tan, faux boobs, faux relationships, faux dessert.
Frozen Faux-gurt
Seriously.
Real frozen yogurt has got to be damaging to the environment or cruel to animals or something. Give people a reason to go faux, and they'll be your faux friend forever.
So LA, Colleen. If Pinkberry does heed your advice, be sure to sue them... that's truly LA.
ReplyDeleteI love it. I'll still go to Fakeberry. In the meantime, the lineup starts at Kiwiberry or Red Mango or better yet, let's hope that Yogen Fruz the biggest of them all comes to California.
ReplyDeleteDoes anyone find it suspicious that Pinkberry needs to investigate it's OWN product? Shouldn't someone there already KNOW what's in it? That's disturbing.
ReplyDeleteHey Rosie, so glad you're back! You're so funny, I can totally see the team utilizing "if you can't fix it, feature it"...bwah ha ha. Evil Barbies everywhere!
ReplyDeleteAnd the beta site is SO cute, great job! I'm so meeting you there.
That's so crazy it just might work! Nice one, Colleen.
ReplyDeleteYou know, thanks to Food Lover, I'm never ever going to try Yogen Fruz. Not only that, but I'm going to tell all of my readers to avoid it. Why? Because I don't like corporate shills. Yogen Fruz may have the best freakin' product in the world, but I'll never know now, thanks to Food Lover.
The Pinkberry thing is a health crazy tightass drilling them on a technicality. For a product to be classified as "frozen yogurt" according to government regulations, it must arrive at the store completed and in a frozen state. It can't be mixed and frozen at the store, which is what Pinkberry is accused of doing. All they have to do is take the "frozen" out of their marketing literature. I've never tried Pinkberry, but this whole thing seems asinine. If people want to get up in arms about something they should take a look at the war in Iraq.
Pinkberry vs Kiwiberry Survey
ReplyDeleteA crack team of Executive MBA students asks for your help in a Marketing Study covering the Yogurt Wars. Please take a few minutes to fill out our survey so we can understand the competition from you, the customers perspective.
Click here to take Yogurt survey
Thanks
John Compton
UC Irvine EMBA Class of 08
I was at the Manhattan Village mall the other day and I ran into a new Italian Dessert shop called Veneto. They have frozen yogurt just like pinkberry, so I gave it a try, and I swear that it tasted better than pinkberry, fiore, kiwiberri, etc. You have to try it. I overheard one of their workers mention that they are opening in Westlake Village in September.
ReplyDeletei am seriously smitten with Pinkbery <3
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